過去的創業者從來沒有這麼多的內容和資源可供使用。周末創業位於這場革命的最前線:一次從基層崛起的運動,把技術、工具和網路帶給最想為世界創造良性改變的人們。 ☆全球超過 55 個國家、4 萬 5000 人參與見證
【文章提供/大師輕鬆讀】
周末創業就是利用周末這段時間,把一個構想變成可以經營的事業。避免漫長且昂貴的產品開發期,而是邊做邊學。周末創業的實務精髓如下:
Startup weekend is about taking an idea and turning it into a going business concern over the course of a weekend. Instead of having a long and expensive development period, this is learning by doing. The essence of the startup weekend experience is:
利用周末時間,把一個模糊的概念發展成可以持續經營的事業,之所以可行,要歸功於幾項相互關聯的科技發展。擺脫無止盡的分析導致一事無成的窘境,取而代之的是讓參與者選出點子並努力讓它實現。周末創業法清楚揭示一個創業黃金時期即將誕生。
The idea of going from vague concept to a going business concern over the course of one weekend has become feasible because of several interlinked technological developments. Instead of getting bogged down in analysis paralysis, participants pick idea and get to work making it happen. The startup weekend approach may well signal the birth of a future golden era of entrepreneurship.
周末創業的整體基本理念可以精簡為 2 個概念:
■ 不靠「超炫」的點子――全賴對可行的點子做絕佳的執行。
■ 新創事業成功的關鍵就是選定一個構想並動手去做。
The whole underlying philosophy of startup weekends can be encapsulated in two ideas:
■ There are no “brilliant” ideas – only brilliant execution of workable ideas.
■ The key to a successful startup is to pick an idea and get to work.
早期的創業家在成立公司時有一定的模式,首先是坐下來撰寫一份商業計畫書,把一切細節條列清楚。接著開始募集資金、聘用人員,然後著手執行計畫。周末創業法不寫計畫,而是選定一個點子,並努力達成。然後,根據回饋意見,不斷改進你的構想。只管放手去做,任何點子都可能意外出現可行的新創事業。
Earlier generations of entrepreneurs had the mindset to launch a company, you first had to sit down and write a business plan which mapped everything out in fine detail. You then attract funding, hire staff and get to work executing the plan. The startup weekend approach is instead of writing a plan you pick an idea and get busy making it happen. Then you make ongoing improvements to your idea based on the feedback you receive. Functional startups can crop up around any idea if you just do it.
【關鍵思惟】
「未來,當我們回顧這 10 年(2010 年至 2020 年),它所掀起的經濟革命,將和 16 世紀的科學革命和 18 世紀的工業革命一樣驚天動地且意義非凡。我們現在正站在創業革命的起點,它代表的不只是有更多技術本位的產品(雖然我們
一定會因此受惠);甚至,這是一場即將把我們熟悉的商業運作改頭換面的革命;更重要的是,它將改變未來整個地球的生活品質。像周末創業這樣的組織便站在這一突破性發展的最前線。」――卡爾.施拉姆與史蒂夫.布蘭克,創業家
【Key Thoughts】
“In the future, we will look back at this decade (2010 to 2020) as the beginning of an economic revolution as significant and world-changing as the Scientific Revolution of the sixteenth century and the Industrial Revolution of the eighteenth century. We are currently standing at the beginning of the entrepreneurial revolution. This doesn't mean just more technology-based products (though we'll certainly get our share of those). Rather, this is a revolution that will permanently reshape business as we know it, and more importantly, change the quality of life across the entire planet for all who come after us. And organizations like Startup Weekend are at the very forefront of this groundbreaking development.”– Carl Schramm and Steve Blank
※延伸閱讀:
‧即知即行的創業團隊
【完整內容請見《大師輕鬆讀》No.439】