出奇，所以致勝

贏得任何策略戰爭的最佳方法――不論是商場、戰場或是棋盤上――就是盡量以反傳統的方式，誤導你的競爭對手，進而讓他們無力招架。這就是所謂的「勝謀」你的競爭者。你不需要比他們更有力量或是投入更多的費用，而是以謀略勝過他們。

The best way to win any game of strategy – be it business, war or chess – is to be so unconventional you disorient your competition until they are unable to respond effectively. This is what it means to “outthink” your competition. You’re not trying to outmuscle them or outspend them, you’re outthinking them.

商業界目前正經歷相當大規模的改變，正確來說，現在有一場革命正在發生。舊有的遊戲規則已經派不上用場。今日的贏家採取的是以「勝謀家教戰手冊」和「勝謀家的決策機制和思惟模式」為基礎，整套全新且完全不同以往的競爭攻略。

The business domain is undergoing such a large amount of change at the present time it’s accurate to say there is a revolution going on. The old rules have gone by the wayside. The winners of today are competing on a new and different set of rules based on the Outthinkers Playbook and the Outthinker Process and Habits.

成為勝謀家的成功要訣包括 5 項思惟模式和一套 5 個步驟的決策機制，它會引導勝謀家洞悉社會問題，得出不按牌理出牌的解決方案。一旦開始運用，這些思惟模式和決策步驟會產出活力十足的策略方案，以及一份策略清晰的戰鬥計畫。當你能夠進行革新和創造性思考時，你的成就將無可限量。

At the heart of success as an outthinker are five habits and a five-step process which leads outthinkers to see and then realize unorthodox solutions to society’s problems. When applied, these habits and this process will generate some dynamic new strategic options and a game plan which has strategic clarity. When you think innovatively and creatively, there are no limits to what you can achieve.

【關鍵思惟】

「一般的謀略者起初完全不在乎這類勝謀家，接著會嘲笑他們；等到最後他們發現這些勝謀家終於做出某些創新，他們才想嘗試打敗他們。然而如果勝謀家妥善因應這場戰鬥，那麼為時已晚，勝謀家已經取得了勝利。你或許不必像勝謀家

那樣謀求生存，你可以依循往例更加努力並且更快行動，但是這就好像當你的鄰居升起一面帆的時候，你卻只能更加用力划船。一般的謀略者可以持續划動並取得進展，但是到了最後，勝謀家將毫不費力遠遠超前，掌握趨勢並順應新的典

範。風向已經變了，全新世代的勝謀家已然誕生。」――凱漢．克里賓朵夫

【Key Thoughts】

” The thinkers first dismiss the outthinkers, then they ridicule them; eventually they realize the outthinkers have figured out something new and then they try to beat them. But if the outthinkers play their game right, by then it is too late. The outthinkers have won. You need not think like an outthinker to survive. You can work harder and move faster within the old paradigm, but this is like rowing more forcefully while your neighbor has put up a sail. The thinkers will continue rowing and will make progress, but in the end, the outthinkers will sail past effortlessly, going with the flow and adjusting to the new paradigm. The winds have shifted. A new generation of outthinkers has emerged.” – Kaihan Krippendorff

【完整內容請見《大師輕鬆讀》No.440】